If you’ve been following the Apple rumors lately, the big news from today’s event should come as no surprise. The new flagship iPhone Xs and Xs Max have just been announced, and so far they match up with everything that was rumored. The iPhone Xs sticks with the same notched, 5.8-inch OLED display found on last year’s model, which the Xs Max steps up to a massive 6.5-inch panel. That panel also features what Phil Schiller says is the strongest smartphone glass ever made. CEO Tim Cook calls it “The most advanced iPhone we’ve ever created” — no surprise there.
Gallery: Apple iPhone Xs / Xs Max (event) | 6 Photos
The major hardware advances start with the display. Naturally, the 6.5-inch iPhone Max has a resolution of 2,688 x 1,242 with the same pixel density of the iPhone Xs. They both have HDR, Dolby Vision and HDR 10. There’s also a 120Hz touch-sensing rate, which Apple says helps the phone detect your touches faster. And Face ID is getting a speed boost, as well — Apple didn’t give specifics, but few will complain about unlocking their phone quicker.
The new processor inside these phones is the A12 Bionic, and it’s the first iPhone chip made with the 7-nanometer chip. There are three notable components that Phil Schiller reviews. The CPU has six cores, with two performance cores and four efficiency cores; but they run with 40 and 50 percent improved efficiency, respectively. The four-core GPU is up to 50 percent faster, and the neural engine is significantly faster than the model in last year’s chip. It can run 5 trillion operations per second, up from 600 billion in last year’s A11 chip. Long story short — this should be a very fast phone. That neural network chip is what powers Apple’s on-device machine learning, which his becoming an increasingly important part of Apple’s devices.
Gallery: Apple iPhone Xs / Xs Max (press) | 14 Photos
It took Apple a while to get to it, but both the front- and rear-facing cameras got upgraded, as well. Like last year, the wide-angle and telephoto cameras are both 12-megapixels, but there’s a new sensor for the wide-angle camera. Both cameras have optical image stabilization, as well, and the True Tone sensor has also been improved. The front-facing camera sticks with a 7-megapixel camera, but it also has a faster sensor than last year.
In keeping with the theme of Apple’s powerful processor, Schiller spent plenty of time talking about how the processor helps make better images, and says that every time you take a picture the A12 carries out 1 trillion operations. And all this power is being used for a new feature called Smart HDR. To put it simply, the camera takes many photos in one shot to merge them all together so everything is properly exposed. That’s the basic concept of HDR, but we didn’t get a lot of detail on exactly how this differs from past implementations. It sounds like the processor’s power allows for more shots to be taken and the phone is smarter about merging them all together.
Additionally, portrait mode results look better than before — the software-created background bokeh (the out-of-focus background that makes portraits really pop) is more sensitive than before. Apple is also including a slider that lets you adjust the depth-of-field on a portrait photo even after the image has been shot. So if you want the background to be a bit more in focus than in the original shot, you can use that slider to get it just how you like.
On the video side, Apple has finally added stereo sound recording. iPhone videographers, rejoice.
There aren’t huge changes to battery capacity this year. Apple says that the Xs gets about 30 minutes more battery than the iPhone X, while the Xs Max has the biggest iPhone battery ever and gets an hour and a half more use time. If you’re someone who’s really hard on your battery, the Xs Max is probably the iPhone for you.
Prior to today’s announcement, there was plenty of info out there pointing to the iPhone XS and XS Max. Just this morning, Allthings.how found evidence on Apple’s own site that all but confirmed the phones’ naming scheme, color options and storage sizes, which includes the first 512GB iPhone.
Finally, the big question: price. The iPhone Xs starts at $399 for the 64GB model, while the Xs Max starts at a mind-blowing $415. Pre-orders for the Xs and Xs Max start on September 14th, and they’ll ship on September 21st. And if you’re wondering how much a fully-spec’d 512GB iPhone Xs Max costs? Well, that’ll set you back an eye-popping $399. That’s more than many of Apple’s full-featured computers. Scrounge up that couch change, indeed.